Car Detailing is a good thing: cars drive us around, to work and back, to the mall, sometimes to vacation and beyond. Everyone likes driving their own car but every car owner should know that it is essential to take in good care their car for it to extend its lifespan. You should consider the fact that you have to maintain its reliability, keep its drivability and keep up its resale value as much as possible.

These are few tips to keep your car in good care.

• Car Wash – Just like your house and yourself, your car need to be washed and cleaned to maintain its perfection. Bird droppings and salt (from winter roads or ocean’s water) can ruin your cars paint so it is a must that you clean your car regularly. It doesn’t have to be everyday nor every other day. You can wash your car every week or have them washed. You can just wipe it clean with a piece of cloth every other day.

• Waxing – Regular waxing will keep a car looking new for many years. A ten-year-old car that has been waxed twice a year will probably have a shine as good as when it was first purchased. It will also command a higher resale value and be easier to sell. If rain water does not bead on the painted surfaces of your car, it’s time to wax it. How often you have to wax your car depends on the type of wax you use and how good you want your car to look. Some of the new synthetic waxes will last more than a year. A complete Car Detailing service also include waxing. Sometimes dewaxing is needed for a complete service

If you think this is too much work for and you do not want to risk about damaging your car (yes, damaging your car while detailing improperly it is possible) you can find many professional auto detailers out there that can do a great job for you. Find some here. If you are an Auto Detailer we can give you leads.. seriously!

Auto detailing businesses offer a comprehensive set of car-cleaning services. Auto detailing businesses traditionally serve a small, local market and have limited marketing budgets. Creativity is the key to bootstrap marketing for a small auto detailing business. A number of techniques can have high levels of local impact at a fraction of the cost of traditional marketing outlets.

Local Advertisements

An advantage of the local focus of auto detailers is the cost of using traditional advertising outlets on a local scale compared with a national or international scale. Create advertisements and place them in local publications, such as small newspapers and community-focused magazines. Place ads on smaller, local television and radio stations, and buy advertising space in local phone books and coupon books.

Strategic Partnerships

Strategic partnership with non-competing companies in the local car-care industry can help to leverage other companies’ reputations and customer bases to grow your own business. Make a deal to offer your services at a discount to the customers of local oil change shops, mechanic shops and car dealerships. These businesses will benefit by offering incentives to their customers, and you will benefit from extra exposure and referral business. Create a partnership to help another business sell their premium services: for example, when a customer buys a super-deluxe oil change down the street, they receive a coupon for a free ultra detailing service from you, and when a customer buys an ultra detailing service from you, they receive a free super-deluxe oil change down the street.

Marketing Materials

Don’t let your customers leave empty-handed. Give flyers, coupons or service brochures to each customer as they leave. These materials can help first-time customers remember your business, and can encourage word-of-mouth advertising as customers’ friends and family see your marketing materials in customers’ cars or homes. Post flyers and service brochures all around town on community bulletin boards.

Promotions

Customer loyalty programs and group discounts can encourage repeat purchases. Offer your customers a frequent-customer program that lets them earn free services over time. Offer discounts for new customer referrals. Offer discounts for groups, such as businesses with company fleets, fraternity organizations, labor unions and fire department personnel. While group discounts lower your per-unit revenue, they can bring in a large enough scale of new customers to put you in a much better financial position.

Sponsorships

Event sponsorships are often seen as the domain of large corporations, but local events may welcome sponsorship dollars as well. Local baseball leagues, for example, have to pay to rent baseball fields on game days. The league may allow you to hang up a company banner and pass out flyers if you help them with field rental expenses. Stretch your imagination when thinking about sponsorships: concerts, exhibitions, trade shows, sporting events and a wide range of other events might welcome a bit of financial help in return for allowing a marketing presence from a local company.

Online Marketing

Having a website is a great long time investment. The best auto detailer marketing guarantees you 5 leads monthly or next month is free. Keep in touch with your customers with online marketing techniques. Have your customers sign up for an email list or add your company on Facebook, then send them regular updates on new promotions, sponsorships and strategic partnerships. Use technology to remind your customers of their experience with your business to keep them coming back to you rather than shopping around for car detailing services in the future.

You can be the best detailer ever, but if your phone doesn’t ring you won’t have many chances to show your skills..  Marketing is an essential part of your auto detailer business. Today I will discuss online marketing. First at all, you need a website: clean, professional, must impress. Tell the services you offer, show some of your works

There is a lot to be said for starting an Auto Detailing business. There is the pride and satisfaction of being your own boss and owning your own business. It’s a feeling of being in control and succeeding under your terms that is the source of pride of the small business owner.

Detailing cars as a profession is hard work. If that appeals to you, then Auto Detailing can be very rewarding. There is a lot of elbow grease involved and the work is demanding if you succeed. The rewards include the chance to practice skill, pride and craftsmanship in your daily routine. The hard work has a side benefit: it keeps you physically in shape.

Starting out is relatively easy and does not require large investments.

If you start by detailing your own cars and your friends and then move into it as a career, you will soon discover some fundamental differences between amateur and professional auto detailing. When thought of as a business, the circumstances will change and so will your techniques. The equipment that sufficed for occasional detailing jobs might not last long under the stress of full time professional use. You’ll use up supplies and materials at a much faster rate, so proper selection and purchasing is important. Also, since in business time is money, how you do things and what you do becomes part of the mix. You do not have to sacrifice quality, but as a professional you will want to practice techniques and procedures that enable you to offer a good job at a competitive price.

Auto Detailing Marketing helps

Going Mobile

This is a common way to start a automobile detailing business. You can start with just a truck and go to customers homes and work places and detail at their location. The water supply can be local, but that limits you. Some detailers carry their own water supply. A portable tarp is a good idea as detailing in the hot sun is not the way to go.

Whether you are operating from a truck or a fixed address, one thing is for sure: it is necessary to look good. Asking people to believe that you can make their cars gorgeous is a hard sell if your own place of business has problems. It doesn’t have to be new; in fact an older classic is an excellent way to go.

Sales Skills

Selling your services is a large part of your job as a detailer. If you have worked in sales and you enjoyed it and were successful at it, then your chances of succeeding as a detailer are that much better.

* Plan on spending a lot of time selling yourself and your services. When you first see a customers car, walk around it with them. Point out any problems in the condition of the paint and tell them what you can do for them to correct it. If the paint can use some touch-up or a panel would benefit from a fix-a-dent expert, offer to do that even if it means you farm the work out. Also point out stains or other problem areas in the interior and offer to take care of them. Your customers will respond with repeat business and by referring their friends.

* Your promotional work can consist of the usual small business tricks. Prepare some fliers for posting wherever appropriate. It’s a good idea to have your promotional material professionally done and also have them critiqued by someone qualified to do so.

* Consider offering maintenance contracts. With a maintenance program you will wash their car once a week and wax it twice a month along with other tasks for a set price, including a discount, up front. Several things will happen:
1. You get a nice check up front.
2. You will have a steady customer who won’t be visiting your competition.
3. If you are a mobile detailer, you will be seen often in an area which is good for business.
4. When it rains you still have work.

* Here’s a promotional angle that we’ve seen work well. Invite a local car club over for a detailing seminar. Go over your techniques while demonstrating them on a car. A sales pitch will be an implied part of your message as many in your audience will see the work and skill involved and turn the task over to you rather than do it themselves. Serve coffee and sodas along with donuts or bagels if it is a morning event. An afternoon schedule might feature sodas, chips and dip, maybe even a few pizzas. This is a good opportunity to pass around some coupons and special discounts. Car club members can be excellent customers. If you attend one of their functions you’ll notice that almost all of their cars look great. It’s a peer pressure thing; nobody wants to show up at a club gathering with a less than stellar automobile.

Auto detailing saturation is not possible in this day and age. I always hear the question from people, is Auto detailing saturation possible in a Auto detailing business or not. And it can be, depending on what in the world you are doing. If it is a ponzi scheme or something like that, yes, there is Auto detailing saturation, because it is only meant for the short term. There is really nothing there, no substance, nothing there, just something thrown together so a person can make money on a program. Usually the program does not last, it gets shut down by the government really quick or the owners take all the money and go off shore and you never hear from them again. Either way it is over and done with shortly because it just does not last, that type of thing does get auto detail saturated.

But with a real program, with real products, and it has substance of value to it, there is no Auto detailing saturation, especially something that is really needed in the Auto detailing marketing place. For instance, in the program that I am in right now we have something that is really needed in the market place and that is Auto detailing marketing. Not only do we teach you about Auto detailing marketing but we also teach you about Auto detailing business savvy, things that will help your Auto detailing business will help your Auto detailing business. We also give you tools and things that not only will help you in this Auto detailing business but any Auto detailing business that you want to do in the future. If you are in college, if you want to be a doctor you have to go through some kind of schooling, usually eight years of schooling just to become a doctor, and during that time you usually do not get paid.

That is a sacrifice that they make. Any area in the medical field you probably can make pretty good money. I think doctors base salary is somewhere between a hundred and twenty to a hundred and fifty or a hundred and eighty thousand dollars a year, and it goes up from there. It depends on whether you are a surgeon or what type of specialty you go into. It can go up to three or four hundred thousand a year. That is the sacrifice that they make by learning their skill in order to make that type of money.

Also Auto detailing saturation cannot happen if you know what you are doing. When you know how to market, there is no such thing. As a marketer, if you are Auto detailing marketing and we are talking specifically about pay per click, this Auto detailing marketing method called pay per click, let us take an example like a newspaper. Let us say that you have a few local newspapers that you advertise in, even if there is only one in your area, let us say you advertise in this program, or some other product, you have your ad down, you ad is pulling, you have tested it and tweaked it over a few months, and you had a good ad in there and you were getting good quality conversions.

You have your landing page or your lead capture page set up to where you are converting subscribers and you are getting sales. Well, it is possible in that same newspaper that you have the same Auto detailing marketing ad week after week, people might become use to your ad, so they might just look over it, the target market that is reading the newspaper. So what do you do in that instance and how long does it take for this to happen. I have seen it from anywhere from sixty days to six months, maybe even eight months. Is there any specific time, no. It just depends on where you are advertising at and how the people respond.

But if you see your ad pulling and then all of a sudden it kind of starts slacking off, you need to change the ad as a marketer. Some people have run the same ad once they have tweaked it, or maybe they had a winning ad from the beginning without tweaking it, and all of a sudden for whatever product they are promoting on or off line, or whatever Auto detailing business opportunity, whatever they are promoting, they think it must be auto detail saturated or something is going on here, because I am not getting the response I use to get. No, that is not the problem, because you have to tweak your ads as you go along, that is Auto detailing marketing 101 since way back.